The logo currently has five components:
1. the triangle is the niho taniwha used in tukutuku, taniko and whakairo; a symbol of power and strength.
2. The bands around the edges are strands of harakeke woven together. They represent iwi united together for te Reo Māori.
3. The taura in the middle has frayed ends; the miro representing the uniqueness of iwi dialect and diversity.
4. The colours are yellow for harakeke and red as a symbol of rangatiratanga. The taura is black.
5. The following four lines of also form a part of the logo
Line 1 - ‘Kia ita!’
Line 2 - Red line
Line 3 - Te Taura Whiri i Te Reo Māori
Our primary logo is Orange on a white background.
Red 187 cv
Yellow 116 cv
LOGO ON COLOR
In certain situations, the logo can also be used on a black, transparent or contextually coloured background, as long as there is a 3:1 contrast ratio. Anything less may compromise visibility and is not recommended. Colour contrasts can be checked.
Kia Kaha te Reo
The logo features a contemporary interpretation of hei tiki - an iconic symbol used to depict and evoke messages and themes of strength, leadership and pride within our nation.
The ‘kanohi’ represents the evolving face of Aotearoa and is depicted in a modern form to reflect just that while reinforcing the notions of pride and strength.
The ‘arero’ is highlighted to symbolise the overarching key messages for the campaign:
Strengthen the status of the Māori language
Strengthen critical awareness of the revitalisation of the Māori language
Strengthen the acquisition of the Māori knowledge
Strengthen people’s determination to use the Māori language
Strengthen the Māori language itself by ensuring it can be used in all circumstances, and the right words and terms are used
Strengthen Māori language revitalisation
The ‘arero’ as a whole is the revitalisation of te reo Māori as a living language and as an ordinary means of communication
The below kit includes our:
- Hei Tiki Logo
- Social Media Visuals
- Kia Kaha te Reo Logo – Our theme brand
- Kia Kaha te Reo Māori 2019 – Poster for print (with crop marks)
- Kia Kaha te Reo Māori 2019 – Poster for digital use (no crop marks)
- Please also take in to consideration our guidelines around the use of our corporate brand.
Avoid food. We don't want our logo to be sliced, bitten, or digested.
Avoid scratch-offs, dart boards, and other surfaces that are sure to be damaged. We love our logo too much to let it come to harm.
Avoid doormats, rugs, or anywhere else people walk. Please protect our logo from getting dirty.